:root{--navy:#10104f;--blue:#2c3d81;--orange:#f45a24;--cream:#fffaf5;--ink:#121527;--muted:#6b6f7e;--line:#dedfe8;--soft:#f3f4f8}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:'DM Sans',sans-serif;color:var(--ink);background:#fff}
.rail{position:fixed;left:0;top:0;width:260px;height:100vh;background:var(--cream);padding:34px 28px;display:flex;flex-direction:column;z-index:10;border-right:1px solid #ece9e5}
.brand img{width:88px;height:88px;object-fit:cover}
.eyebrow,.kicker,.section-head>span,.approval-intro>span{font-size:11px;letter-spacing:.16em;font-weight:700;color:var(--orange);text-transform:uppercase}
.rail nav{margin-top:52px;display:grid;gap:6px}
.rail nav a{color:#7b7b87;text-decoration:none;padding:12px 10px;border-radius:8px;font-size:14px;transition:.2s}
.rail nav a span{font-size:10px;color:#aaa;margin-right:10px}
.rail nav a:hover,.rail nav a.active{background:#fff;color:var(--navy);font-weight:700}
.rail-status{margin-top:auto;display:flex;gap:10px;align-items:center}
.rail-status small,.rail-status strong{display:block}
.rail-status small{font-size:10px;color:#9294a1}
.rail-status strong{font-size:13px;color:var(--navy)}
.pulse{width:9px;height:9px;border-radius:50%;background:var(--orange);box-shadow:0 0 0 6px #f45a2419}
.mobile-head{display:none}
main{margin-left:260px}
.section-dark{background:var(--navy);color:#fff}
.hero{min-height:690px;padding:90px clamp(40px,6vw,100px);display:grid;grid-template-columns:1.15fr .85fr;gap:70px;align-items:center;overflow:hidden;position:relative}
.hero:before{content:'';position:absolute;width:380px;height:380px;border:1px solid #ffffff16;border-radius:50%;right:-120px;top:-90px}
.hero h1,.section-head h2,.approval-intro h2{font-family:'Playfair Display',serif;font-size:clamp(48px,5vw,76px);line-height:1.03;letter-spacing:-.035em;margin:20px 0 25px}
.hero h1 em,.section-head h2 em{color:var(--orange);font-style:normal}
.hero-copy>p{max-width:650px;color:#d6d7e6;font-size:18px;line-height:1.7}
.hero-actions{display:flex;gap:12px;margin-top:34px}
.button{padding:15px 22px;border-radius:4px;text-decoration:none;font-weight:700;font-size:14px}
.primary{background:var(--orange);color:#fff}
.ghost{border:1px solid #ffffff40;color:#fff}
.hero-card{background:#fff;color:var(--navy);padding:24px;border-radius:6px;transform:rotate(2deg);box-shadow:0 30px 80px #0004}
.boarding-top{display:flex;justify-content:space-between;font-size:10px;letter-spacing:.16em;border-bottom:1px dashed #bbb;padding-bottom:16px}
.route{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;text-align:center;padding:30px 0}
.route small,.route span{display:block}
.route strong{font-size:52px;font-family:'Playfair Display',serif}
.route b{font-size:26px;color:var(--orange)}
.ticket-grid{border-top:1px dashed #bbb;padding-top:18px;display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.ticket-grid small,.ticket-grid strong{display:block}
.ticket-grid small{font-size:9px;color:#888}
.ticket-grid strong{font-size:13px;margin-top:4px}
.summary-strip{display:grid;grid-template-columns:repeat(4,1fr);padding:28px clamp(40px,6vw,100px);border-bottom:1px solid var(--line)}
.summary-strip div{padding:4px 24px;border-right:1px solid var(--line)}
.summary-strip div:last-child{border:0}
.summary-strip strong,.summary-strip span{display:block}
.summary-strip strong{color:var(--navy)}
.summary-strip span{font-size:12px;color:var(--muted);margin-top:4px}
.content-section{padding:100px clamp(40px,7vw,110px)}
.soft{background:var(--soft)}
.section-head{margin-bottom:60px}
.section-head h2{font-size:clamp(40px,4.5vw,66px);color:var(--navy)}
.section-head>p{color:#b9bad0}
.strategy-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px}
.statement{background:var(--orange);color:#fff;padding:48px;border-radius:4px}
.statement p{font-size:11px;letter-spacing:.15em}
.statement h3{font-family:'Playfair Display',serif;font-size:34px;line-height:1.2}
.statement span{display:block;border-top:1px solid #ffffff65;padding-top:18px}
.principles{display:grid}
.principles article{display:flex;gap:25px;padding:25px 0;border-bottom:1px solid var(--line)}
.principles b{color:var(--orange)}
.principles h3{margin:0 0 8px;color:var(--navy)}
.principles p{margin:0;color:var(--muted);line-height:1.6}
.audience-grid,.creative-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.audience{background:#fff;padding:35px;border:1px solid var(--line)}
.audience>span,.creative>span{font-size:10px;letter-spacing:.14em;color:var(--orange);font-weight:700}
.audience h3,.creative h3{font-size:25px;color:var(--navy)}
.audience p{color:var(--muted);line-height:1.6}
.audience blockquote{margin:28px 0 0;padding-top:20px;border-top:1px solid var(--line);font-family:'Playfair Display',serif;font-size:19px}
.budget{margin-top:22px;background:var(--navy);color:#fff;padding:38px;display:grid;grid-template-columns:.7fr 1.3fr;gap:60px}
.budget-copy span{font-size:10px;letter-spacing:.15em;color:#c7c9da}
.budget-copy strong{font-family:'Playfair Display',serif;font-size:52px;display:block;margin:8px 0}
.budget-copy p{color:#c7c9da}
.budget-bars>div{margin:14px 0}
.budget-bars label{display:flex;justify-content:space-between;font-size:13px}
.budget-bars i{display:block;height:8px;background:#ffffff22;margin-top:7px;position:relative}
.budget-bars i:after{content:'';display:block;height:100%;width:var(--w);background:var(--orange)}
.metrics{display:grid;grid-template-columns:repeat(4,1fr);background:#fff;margin-top:22px;border:1px solid var(--line)}
.metrics div{padding:25px;border-right:1px solid var(--line)}
.metrics div:last-child{border:0}
.metrics small,.metrics strong{display:block}
.metrics small{font-size:9px;color:var(--muted);letter-spacing:.1em}
.metrics strong{font-size:22px;color:var(--navy);margin-top:8px}
.section-head.light h2{color:#fff}
.creative-grid{gap:1px;background:#ffffff1f}
.creative{padding:35px;background:#17175b;min-height:220px}
.creative h3{color:#fff}
.creative p{font-family:'Playfair Display',serif;font-size:21px;line-height:1.4;color:#fff}
.creative small{color:#aeb1cc}
.scripts-list{border-top:1px solid var(--line)}
details{border-bottom:1px solid var(--line)}
summary{display:flex;align-items:center;gap:24px;padding:24px 0;cursor:pointer;list-style:none}
summary::-webkit-details-marker{display:none}
summary>span{color:var(--orange);font-weight:700}
summary div{display:flex;flex:1;justify-content:space-between;align-items:center}
summary b{font-size:18px;color:var(--navy)}
summary small{color:var(--muted)}
summary i{font-style:normal;font-size:24px}
details[open] summary i{transform:rotate(45deg)}
details>p{max-width:790px;margin:0 0 28px 45px;color:var(--muted);line-height:1.7}
.docs{margin-top:50px;background:var(--soft);padding:28px;display:grid;grid-template-columns:1fr auto auto;gap:20px;align-items:center}
.docs span{font-size:10px;color:var(--orange);font-weight:700}
.docs h3{margin:5px 0;color:var(--navy)}
.docs a{color:var(--navy);font-weight:700;text-decoration:none;border-bottom:1px solid}
.approval-section{background:var(--orange);padding:100px clamp(40px,7vw,110px);display:grid;grid-template-columns:.8fr 1.2fr;gap:70px}
.approval-intro{color:#fff}
.approval-intro>span{color:#fff}
.approval-intro h2{font-size:64px}
.approval-intro p{line-height:1.7}
.approval-panel{background:#fff;padding:38px}
.review-options{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-bottom:28px}
.review-options label{border:1px solid var(--line);padding:15px;cursor:pointer}
.review-options input{display:none}
.review-options label span{display:inline-block;width:16px;height:16px;border:1px solid #aaa;vertical-align:-3px;margin-right:9px}
.review-options input:checked+span{background:var(--navy);box-shadow:inset 0 0 0 3px #fff}
.field{display:block;font-size:12px;font-weight:700;color:var(--navy);margin:16px 0}
.field input,.field textarea{width:100%;margin-top:7px;border:1px solid var(--line);padding:13px;font:inherit;resize:vertical}
.decision{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:22px}
.decision button,.copy{border:0;padding:15px;font-weight:700;cursor:pointer}
.decision button:first-child{background:var(--navy);color:#fff}
.decision button:last-child{background:var(--soft);color:var(--navy)}
.result{display:none;margin-top:18px;padding:15px;background:#f4f5fa;white-space:pre-wrap;font-size:13px;line-height:1.5}
.copy{width:100%;background:var(--orange);color:#fff;margin-top:10px}
.copy:disabled{opacity:.35;cursor:not-allowed}
.privacy-note{display:block;text-align:center;color:#999;margin-top:12px}
footer{padding:40px clamp(40px,7vw,110px);display:flex;align-items:center;gap:20px}
footer img{width:58px;height:58px}
footer p{flex:1;color:var(--muted)}
footer span{font-size:12px}
.reveal{opacity:0;transform:translateY(16px);transition:.7s ease}
.reveal.visible{opacity:1;transform:none}
.delay{transition-delay:.15s}
@media(max-width:980px){.rail{display:none}
.mobile-head{display:flex;position:sticky;top:0;background:#fff;z-index:20;padding:12px 20px;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}
.mobile-head img{width:48px;height:48px}
.menu-button{background:var(--navy);color:#fff;border:0;padding:10px 14px}
.rail.open{display:flex;width:100%;top:72px;height:calc(100vh - 72px)}
main{margin:0}
.hero{grid-template-columns:1fr;padding:70px 24px}
.hero-card{max-width:520px}
.summary-strip,.metrics{grid-template-columns:repeat(2,1fr)}
.strategy-grid,.approval-section{grid-template-columns:1fr}
.content-section,.approval-section{padding:72px 24px}
.budget{grid-template-columns:1fr}
.docs{grid-template-columns:1fr}
.docs a{width:max-content}
}
@media(max-width:620px){.hero h1{font-size:46px}
.hero-actions{flex-direction:column}
.summary-strip,.audience-grid,.creative-grid,.metrics,.review-options,.decision{grid-template-columns:1fr}
.summary-strip div,.metrics div{border-right:0;border-bottom:1px solid var(--line)}
.strategy-grid{gap:24px}
.statement{padding:30px}
.approval-panel{padding:24px}
summary div{display:block}
summary small{display:block;margin-top:5px}
.approval-intro h2{font-size:48px}
}

.journey-section{background:#fff}
.section-head>p{max-width:760px;color:var(--muted);font-size:17px;line-height:1.7}
.funnel{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:16px;align-items:stretch}
.funnel article{border:1px solid var(--line);padding:30px;background:var(--soft)}
.funnel article.featured{background:var(--navy);color:#fff;border-color:var(--navy)}
.funnel article>span{display:inline-grid;place-items:center;width:34px;height:34px;background:var(--orange);color:#fff;font-size:12px;font-weight:700}
.funnel small{display:block;margin-top:22px;color:var(--orange);font-weight:700;letter-spacing:.12em}
.funnel h3{font-size:24px;margin:8px 0;color:var(--navy)}
.funnel .featured h3{color:#fff}
.funnel p{color:var(--muted);line-height:1.6}
.funnel .featured p{color:#d6d7e6}
.funnel>b{align-self:center;color:var(--orange);font-size:25px}
.journey-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:22px;margin-top:22px}
.why-card,.landing-card{padding:38px;border:1px solid var(--line)}
.why-card>span,.landing-card>span{font-size:10px;letter-spacing:.14em;color:var(--orange);font-weight:700}
.why-card h3,.landing-card h3{font-family:'Playfair Display',serif;font-size:28px;color:var(--navy)}
.why-card ul{padding-left:20px;margin:0}
.why-card li{margin:14px 0;color:var(--muted);line-height:1.6}
.why-card li::marker{color:var(--orange)}
.landing-card{background:var(--cream);display:flex;flex-direction:column;align-items:flex-start}
.landing-card p{color:var(--muted);line-height:1.6}
.landing-card .button{margin:14px 0}
.landing-card>small{color:#8d8f9b}
@media(max-width:980px){.funnel{grid-template-columns:1fr}.funnel>b{transform:rotate(90deg);justify-self:center}.journey-grid{grid-template-columns:1fr}}
@media(max-width:620px){.why-card,.landing-card,.funnel article{padding:26px}}